Medicare Enrolled

Dr. Bruce Whitehead, M.D.

Family Medicine · Dallas, TX
Practice pattern: Clinical Cardiology— Primarily office-based clinical cardiology
Low-engagement
12201 MERIT DR STE 300, Dallas, TX 75251
2142948989
In practice since 2006 (19 years)
NPI: 1497796585 verify on NPPES ↗
Very High
DATA COVERAGE
Data in 4 of 4 federal sources
Measures public federal data availability — not provider quality
Informational, not a quality rating. This page presents federal public records about Dr. Whitehead from CMS (NPPES, Open Payments, Medicare Provider Utilization, PECOS). It is not medical advice, an endorsement, or a judgment of clinical quality. Always consult the provider directly and a licensed clinician for medical decisions. Read methodology →
Are you Dr. Whitehead? Request a correction or review of any data shown here. Provider portal →

What this data tells you about Dr. Whitehead

Dr. Bruce Whitehead is a family medicine in Dallas, TX, with 19 years in practice. Based on federal Medicare data, Dr. Whitehead performed 717 Medicare services across 422 unique beneficiaries.

Between the years covered by Open Payments, Dr. Whitehead received a total of $7,814 from 46 pharmaceutical and/or device companies across 355 individual payments. These payments are legal, publicly disclosed under the federal Sunshine Act, and common in family medicine. Most payments are for meals and travel — low-value interactions common across virtually all practicing physicians. Patients may wish to discuss these relationships with their provider.

The Data Coverage level for Dr. Whitehead is Very High — reflecting how much public federal data is available about this provider. This is not a quality rating. Patients are encouraged to use this data as one of several factors when choosing a healthcare provider.

✓ 19 years in practice▲ Top 38% volume in TX$ $7,814 industry payments

Medicare Practice Summary

Medicare Utilization ↗
717
Medicare services
Top 38% in TX for family medicine
422
Unique beneficiaries
$76
Avg. Medicare payment
Medicare patients only (65+ / disabled) · Not a quality rating · How to read this →
~38 Medicare services per year of practice

Top procedures by volume

Ranked by number of services performed for Medicare patients. Avg. submitted charge is what the provider billed; avg. Medicare payment is what CMS paid.

ProcedureVolumeAvg. paidAvg. submitted
Office visit, established patient (30-39 min)432$88$282
Office visit, established patient (20-29 min)110$43$174
Annual wellness visit, follow-up69$128$291
Electrocardiogram (EKG), 12-lead52$9$36
Flu vaccine, high-dose22$70$78
Administration of vaccine19$15$52
Flu vaccine administration13$29$30
How to read this data: This reflects Medicare patients only (typically 65+). Payment amounts are what Medicare paid the provider, not your out-of-pocket cost. A higher procedure volume generally indicates more experience with that procedure.

Industry Payment Transparency

Open Payments through 2024 ↗
$7,814
Total received (2018-2024)
Avg $1,116/year across 7 years
Top 7% in TX for family medicine
46
Companies
355
Individual payments
All payments are legal and publicly reported · Not evidence of wrongdoing · How to interpret →

Payment profile

Industry payments classified by relationship type. Not all payments are equal — research and consulting reflect different relationships than speaking programs or meals.

Meals & Travel
Food, beverages, travel, and lodging — typically low-value
$7,139 (91.4%)
Consulting
Expert advisory fees, typically reflecting recognized clinical expertise
$350 (4.5%)
Speaking / Promotional
Speaker programs, honoraria, and industry-sponsored educational events
$325 (4.2%)

Payment trend by year

Annual totals from pharmaceutical and medical device companies.

2024
$1,186
2023
$817
2022
$887
2021
$1,629
2020
$810
2019
$1,126
2018
$1,358

Payments by company (2024)

Consulting
Speaking
Meals & Travel
Research
AstraZeneca Pharmaceuticals LP
$1,289
AbbVie Inc.
$772
Novo Nordisk Inc
$661
GlaxoSmithKline, LLC.
$498
Lilly USA, LLC
$467
AbbVie, Inc.
$388
Shire North American Group Inc
$350
Salix Pharmaceuticals, a division of Bausch Health US, LLC
$338
SANOFI-AVENTIS U.S. LLC
$325
Amarin Pharma Inc.
$322
Abbott Laboratories
$313
Genentech USA, Inc.
$191
ABBVIE INC.
$189
Merck Sharp & Dohme Corporation
$187
Nabriva Therapeutics, plc
$133
Exact Sciences Corporation
$119
Currax Pharmaceuticals LLC
$118
Amgen Inc.
$109
Paratek Pharmaceuticals, Inc.
$77
Dexcom, Inc.
$74
Allergan Inc.
$70
Phathom Pharmaceuticals, Inc.
$67
Takeda Pharmaceuticals U.S.A., Inc.
$65
Gilead Sciences, Inc.
$58
Eisai Inc.
$58
Biohaven Pharmaceutical Holding Company Ltd.
$56
PFIZER INC.
$56
Novartis Pharmaceuticals Corporation
$52
Axonics, Inc.
$44
Becton, Dickinson and Company
$33
Boehringer Ingelheim Pharmaceuticals, Inc.
$32
Phadia US Inc.
$31
Janssen Pharmaceuticals, Inc
$30
Hologic Sales and Service, LLC
$29
IDORSIA PHARMACEUTICALS US INC
$29
Otsuka America Pharmaceutical, Inc.
$22
Azurity Pharmaceuticals, Inc.
$22
Dynavax Technologies Corporation
$22
Astellas Pharma US Inc
$21
Shield Therapeutics Inc
$19
ARBOR PHARMACEUTICALS, INC.
$14
Ascensia Diabetes Care US Inc.
$14
Teva Pharmaceuticals USA, Inc.
$14
DEXCOM, INC.
$13
SANOFI PASTEUR INC.
$13
Merck Sharp & Dohme LLC
$12
Top 3 companies account for 34.8% of total payments
Associated products mentioned in payments ›
ACCRUFER · AIRSUPRA · AJOVY · AREXVY · Aimovig · Axonics · BASAGLAR · BD Onclarity · BEVESPI AEROSPHERE · BEXSERO · BREATHTEK · BREZTRI · CONTRAVE · CREON · Cologuard Collection Kit · Creon · DEXCOM G6 TRANSMITTER · Dayvigo · Descovy · Dexcom G6 Transmitter · EMGALITY · EVENITY · Edarbi · FARXIGA · FLUBLOK QUADRIVALENT · FREESTYLE LIBRE · FREESTYLE LIBRE 2 · FREESTYLE LIBRE 3 · FreeStyle Libre 2 · GARDASIL 9 · Heplisav-B · Horizant · Humira · ImmunoCAP · JANUVIA · JARDIANCE · LINZESS · LO LOESTRIN FE · MOUNJARO · MYRBETRIQ · NURTEC ODT · NUZYRA · Otezla · Ozempic · PNEUMOVAX 23 · PREVNAR - 13 · PREVNAR 13 · PREVNAR 20 · Prolia · QULIPTA · QUVIVIQ · Repatha · Rybelsus · SHINGRIX · SIVEXTRO · STEGLATRO · SYNTHROID · Saxenda · Sivextro · Synthroid · THINPREP 2000 PROCESSOR · TOUJEO · TRADJENTA · TRELEGY ELLIPTA · TRINTELLIX · TRULICITY · Trintellix · UBRELVY · VIBERZI · VOQUEZNA · VRAYLAR · Vascepa · Victoza · Wegovy · XARELTO · XIFAXAN · Xenleta · Xofluza · ZEPBOUND
Should you be concerned? Payments from pharmaceutical and device companies are legal and common — 57% of U.S. physicians receive at least one. They often reflect legitimate consulting, research, or education. What matters is whether a recommended drug or device appears in your doctor's payment records. If so, consider asking your doctor about it. How to interpret this data →

Most payments (91%) are for meals and travel — low-value interactions that are common across virtually all practicing physicians. Total industry engagement is in the top 7% for family medicine in TX.

Equivalent to $1,090 per 100 Medicare services performed
Looking for a family medicine in Dallas?
Compare family medicines in the Dallas area by procedure volume, costs, and industry payment transparency.
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Geographic Context

Family Medicines within 10 mi
1,641
Per 100K population
63.0
County median income
$74,149
Nearest hospital
MEDICAL CITY GREEN OAKS HOSPITAL
0.0 mi

Data Sources

Provider Registry NPPESWeekly updates
Medicare Enrollment PECOSMonthly updates
Practice Data Medicare Util.Annual (CY lag)
Industry Payments Open PaymentsCY 2024
Disciplinary History— Not publicN/A

This provider has data in 4 of 4 available federal datasets, with a Data Coverage level of Very High. This measures how much public data is available about a provider — not how good they are. How we calculate this →

Summary

Dr. Whitehead is a clinical cardiology specialist, with moderate Medicare volume, and high industry engagement (low-engagement, top 7%), with 19 years of practice experience.

This summary is auto-generated from federal data. It describes data availability and patterns — not clinical quality. Read our methodology →

Frequently Asked Questions

Is Dr. Whitehead experienced with office visit, established patient (30-39 min)?
Based on Medicare claims data, Dr. Whitehead performed 432 office visit, established patient (30-39 min) services. Research suggests that higher procedure volume is often associated with better outcomes, particularly for complex procedures. Note that Medicare data only captures patients aged 65 and older, so the total practice volume across all patients is likely higher.
Does Dr. Whitehead receive payments from pharmaceutical companies?
Yes. Dr. Whitehead received a total of $7,814 from 46 companies across 355 individual payments. These payments are legal, publicly disclosed under the federal Sunshine Act, and common among physicians — 57% of all U.S. physicians receive at least one industry payment. Patients may wish to ask their doctor about these relationships, especially if a recommended drug or device appears in the payment records.
How do Dr. Whitehead's costs compare to other family medicines in Dallas?
Dr. Whitehead's average Medicare payment per service is $76. Note that these figures represent what Medicare pays, not your out-of-pocket cost, which depends on your specific insurance plan and deductible. Procedure-level data above shows both what was submitted and what Medicare paid for each service type.
What does Data Coverage mean?
Data Coverage (currently Very High for Dr. Whitehead) measures how much public federal data is available about a provider. It is not a quality rating. A "Very High" or "High" level means the provider has data across multiple federal sources (NPPES, PECOS, Medicare Utilization, Open Payments), indicating a long track record of practice, Medicare participation, and industry disclosure. A "Low" or "Moderate" level may simply mean the provider is newer, does not see Medicare patients, or has not received any industry payments — none of which are inherently negative. Read our full methodology →
Is this data up to date?
Each data source has its own update cycle. Provider registry data (NPPES) is updated weekly. Medicare enrollment (PECOS) is updated monthly. Medicare practice data has a ~2 year lag — the most recent available is typically 2 years prior. Industry payment data (Open Payments) is published annually, usually in June, covering the prior calendar year. We display the data date prominently on each section so you always know how current it is. See our data freshness policy →
About this page

All data on this page is sourced verbatim from public federal records published by the U.S. Centers for Medicare & Medicaid Services (CMS): NPPES ↗, Open Payments ↗, Medicare Provider Utilization ↗, and PECOS. Publication is mandated by the Physician Payments Sunshine Act (§6002 ACA, 42 U.S.C. §1320a-7h) and the Freedom of Information Act.

This page is not medical advice, an endorsement, a recommendation, or a quality rating. The Transparency Score measures data completeness — how much federal information exists for this provider — not clinical performance, patient outcomes, or quality of care. Always verify information directly with the provider and consult a licensed clinician before making medical decisions.

Provider corrections: Provider portal · Privacy questions: Privacy Policy · Terms: Terms of Use · Methodology: Methodology

Data Disclaimer — Data sourced from the Centers for Medicare & Medicaid Services (CMS): National Plan and Provider Enumeration System (NPPES), Open Payments program, Medicare Provider Utilization and Payment Data, and Provider Enrollment & Certification data (PECOS). Published under the Freedom of Information Act (FOIA). This website is not affiliated with, endorsed by, or authorized by CMS, HHS, or the U.S. Government. Data may contain errors as reported to CMS by providers and reporting entities. Payments from industry are legal and do not indicate wrongdoing. Medicare data reflects only patients aged 65+ or those with qualifying disabilities. For corrections, contact CMS directly. This information does not constitute medical advice and should not be used as the sole basis for choosing a healthcare provider. Procedure descriptions use plain language and do not reference CPT® codes, which are copyrighted by the American Medical Association. Full methodology → · Report a data error → · Privacy policy →