Medicare Enrolled

Dr. Larry Gunnell, OD

Optometrist · Wichita Falls, TX
Practice pattern: Mixed Practice — Diverse clinical practice across multiple procedure types
Low-engagement
3631 MAPLEWOOD AVE, Wichita Falls, TX 76308
9406960296
In practice since 2005 (20 years)
NPI: 1265431340 verify on NPPES ↗
Very High
DATA COVERAGE
Data in 4 of 4 federal sources
Measures public federal data availability — not provider quality
Informational, not a quality rating. This page presents federal public records about Dr. Gunnell from CMS (NPPES, Open Payments, Medicare Provider Utilization, PECOS). It is not medical advice, an endorsement, or a judgment of clinical quality. Always consult the provider directly and a licensed clinician for medical decisions. Read methodology →
Are you Dr. Gunnell? Request a correction or review of any data shown here. Provider portal →

What this data tells you about Dr. Gunnell

Dr. Larry Gunnell is an optometrist in Wichita Falls, TX, with 20 years of NPI registration. Based on federal Medicare data, Dr. Gunnell performed 1,464 Medicare services across 1,371 unique beneficiaries.

Between the years covered by Open Payments, Dr. Gunnell received a total of $302 from 4 pharmaceutical and/or device companies across 6 individual payments. These payments are legal, publicly disclosed under the federal Sunshine Act, and common in optometrist. Most payments are for meals and travel — low-value interactions common across virtually all practicing physicians. Patients may wish to discuss these relationships with their provider.

The Data Coverage level for Dr. Gunnell is Very High — reflecting how much public federal data is available about this provider. This is not a quality rating. Patients are encouraged to use this data as one of several factors when choosing a healthcare provider.

✓ 20 years in practice ▲ Top 6% volume in TX $302 industry payments

Medicare Practice Summary

Medicare Utilization ↗
1,464
Medicare services
Top 6% in TX for optometrist
1,371
Unique beneficiaries
$42
Avg. Medicare payment
Medicare patients only (65+ / disabled) · Not a quality rating · How to read this →
~73 Medicare services per year of practice

Top procedures by volume

Ranked by number of services performed for Medicare patients. Avg. submitted charge is what the provider billed; avg. Medicare payment is what CMS paid.

Procedure Volume Avg. paid Avg. submitted
Office visit, established patient (30-39 min)
A follow-up office visit for an existing patient lasting between 30 and 39 minutes. The visit involves medical evaluation and management of the patient's condition.
207 $88 $132
Eye photography
Photographic imaging of the interior structures of the eye.
206 $16 $54
Retinal photography (fundus photo)
This procedure involves taking photographs of the retina, the light-sensitive tissue at the back of the eye. It is used to document the condition of the eye's interior structures.
204 $24 $93
Ultrasound scan of cornea to determine thickness
An ultrasound procedure used to measure the thickness of the cornea.
192 $7 $21
Comprehensive eye exam, established patient
A comprehensive examination of the visual system performed for a patient who has previously been seen by the provider.
192 $81 $145
Visual field test, extended
A test that maps your complete field of vision to detect blind spots or peripheral vision loss. Extended testing provides a more detailed assessment than a standard visual field exam.
139 $46 $88
Optic nerve imaging (OCT scan)
Imaging of the optic nerve.
112 $25 $65
Eye drainage system examination
An examination of the internal drainage system of the eye to assess how fluid flows and drains from the eye.
83 $21 $35
Comprehensive eye exam, new patient
A comprehensive examination of the visual system performed for a new patient.
47 $95 $172
Retinal imaging (OCT scan)
This procedure involves imaging the retina to visualize its structure. It is used to examine the back of the eye.
34 $24 $54
Slit lamp examination of the eye
This procedure uses a specialized microscope to examine the front portion of the eye.
26 $28 $128
Pattern electroretinogram (PERG)
A test that records the electrical responses of the retina to visual stimuli. The procedure includes interpretation and a written report of the results.
11 $45 $83
Retinal and optic nerve function test
A diagnostic test that measures how well the retina and optic nerve are functioning.
11 $76 $250
How to read this data: This reflects Medicare patients only (typically 65+). Payment amounts are what Medicare paid the provider, not your out-of-pocket cost. A higher procedure volume generally indicates more experience with that procedure.

Industry Payment Transparency

Open Payments through 2024 ↗
$302
Total received (2019-2024)
Avg $101/year across 3 years
Bottom 25% in TX for optometrist
4
Companies
6
Individual payments
All payments are legal and publicly reported · Not evidence of wrongdoing · How to interpret →

Payment profile

Industry payments classified by relationship type. Not all payments are equal — research and consulting reflect different relationships than speaking programs or meals.

Meals & Travel
Food, beverages, travel, and lodging — typically low-value
$302 (100.0%)

Payment trend by year

Annual totals from pharmaceutical and medical device companies.

2024
$270
2020
$17
2019
$15

Payments by company (2024)

Consulting
Speaking
Meals & Travel
Research
RxSight Inc
$136
Optos, Inc.
$133
Carl Zeiss Meditec AG
$17
Alcon Vision LLC
$15
Top 3 companies account for 95.1% of total payments
Associated products mentioned in payments ›
DAILIES · NFC-700 · None Specified · RXSIGHT CONTACT LENS
Should you be concerned? Payments from pharmaceutical and device companies are legal and common — 57% of U.S. physicians receive at least one. They often reflect legitimate consulting, research, or education. What matters is whether a recommended drug or device appears in your doctor's payment records. If so, consider asking your doctor about it. How to interpret this data →

Most payments (100%) are for meals and travel — low-value interactions that are common across virtually all practicing physicians.

Equivalent to $21 per 100 Medicare services performed
Looking for an optometrist in Wichita Falls?
Compare optometrists in the Wichita Falls area by procedure volume, costs, and industry payment transparency.
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Geographic Context

Optometrists within 10 mi
25
Per 100K population
19.3
County median income
$62,168
Nearest hospital
NORTH TEXAS STATE HOSPITAL
0.0 mi

Data Sources

Provider Registry NPPES Weekly updates
Medicare Enrollment PECOS Monthly updates
Practice Data Medicare Util. Annual (CY lag)
Industry Payments Open Payments CY 2024
Disciplinary History — Not public N/A

This provider has data in 4 of 4 available federal datasets, with a Data Coverage level of Very High. This measures how much public data is available about a provider — not how good they are. How we calculate this →

Summary

Dr. Gunnell is a mixed practice specialist, with above-average Medicare volume (top 6% in TX), with low-engagement industry engagement, with 20 years of NPI registration.

This summary is auto-generated from federal data. It describes data availability and patterns — not clinical quality. Read our methodology →

Frequently Asked Questions

Is Dr. Gunnell experienced with office visit, established patient (30-39 min)?
Based on Medicare claims data, Dr. Gunnell performed 207 office visit, established patient (30-39 min) services. Research suggests that higher procedure volume is often associated with better outcomes, particularly for complex procedures. Note that Medicare data only captures patients aged 65 and older, so the total practice volume across all patients is likely higher.
Does Dr. Gunnell receive payments from pharmaceutical companies?
Yes. Dr. Gunnell received a total of $302 from 4 companies across 6 individual payments. These payments are legal, publicly disclosed under the federal Sunshine Act, and common among physicians — 57% of all U.S. physicians receive at least one industry payment. Patients may wish to ask their doctor about these relationships, especially if a recommended drug or device appears in the payment records.
How do Dr. Gunnell's costs compare to other optometrists in Wichita Falls?
Dr. Gunnell's average Medicare payment per service is $42. Note that these figures represent what Medicare pays, not your out-of-pocket cost, which depends on your specific insurance plan and deductible. Procedure-level data above shows both what was submitted and what Medicare paid for each service type.
What does Data Coverage mean?
Data Coverage (currently Very High for Dr. Gunnell) measures how much public federal data is available about a provider. It is not a quality rating. A "Very High" or "High" level means the provider has data across multiple federal sources (NPPES, PECOS, Medicare Utilization, Open Payments), indicating a long track record of practice, Medicare participation, and industry disclosure. A "Low" or "Moderate" level may simply mean the provider is newer, does not see Medicare patients, or has not received any industry payments — none of which are inherently negative. Read our full methodology →
Is this data up to date?
Each data source has its own update cycle. Provider registry data (NPPES) is updated weekly. Medicare enrollment (PECOS) is updated monthly. Medicare practice data has a ~2 year lag — the most recent available is typically 2 years prior. Industry payment data (Open Payments) is published annually, usually in June, covering the prior calendar year. We display the data date prominently on each section so you always know how current it is. See our data freshness policy →
About this page

All data on this page is sourced verbatim from public federal records published by the U.S. Centers for Medicare & Medicaid Services (CMS): NPPES ↗, Open Payments ↗, Medicare Provider Utilization ↗, and PECOS. Publication is mandated by the Physician Payments Sunshine Act (§6002 ACA, 42 U.S.C. §1320a-7h) and the Freedom of Information Act.

This page is not medical advice, an endorsement, a recommendation, or a quality rating. The Transparency Score measures data completeness — how much federal information exists for this provider — not clinical performance, patient outcomes, or quality of care. Always verify information directly with the provider and consult a licensed clinician before making medical decisions.

Provider corrections: Provider portal · Privacy questions: Privacy Policy · Terms: Terms of Use · Methodology: Methodology

Data Disclaimer — Data sourced from the Centers for Medicare & Medicaid Services (CMS): National Plan and Provider Enumeration System (NPPES), Open Payments program, Medicare Provider Utilization and Payment Data, and Provider Enrollment & Certification data (PECOS). Published under the Freedom of Information Act (FOIA). This website is not affiliated with, endorsed by, or authorized by CMS, HHS, or the U.S. Government. Data may contain errors as reported to CMS by providers and reporting entities. Payments from industry are legal and do not indicate wrongdoing. Medicare data reflects only patients aged 65+ or those with qualifying disabilities. For corrections, contact CMS directly. This information does not constitute medical advice and should not be used as the sole basis for choosing a healthcare provider. Procedure descriptions use plain language and do not reference CPT® codes, which are copyrighted by the American Medical Association. Full methodology → · Report a data error → · Privacy policy →